About Us

A little red building on the corner.

Our Story

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Industrial Footwear And Welcoming Customer Service

Robert Aday, also known as RC, was the father of Ron and Ken Aday. RC had originally opened College Shoe Shop in Redland, California. When RC opened a new location in Arkansas, he left his original shop in California for his son Ken to run. RC then opened up College Shoe Shop in Mountain Home. Business back then was slow so RC sold the repair shop and moved here to Fayetteville and opened College Shoe Shop in 1976 at its current location. RC retired and left the shop to Ron, who hired Duaine Peck. In 1998, Duaine bought College Shoe Shop from Ron and fruitfully ran the business for the following 18 years. Adam came to work with Duaine in 2007 and learned the ins and outs of the business. Adam purchased College Shoe Shop in 2016 from his business partner, Duaine. Although the repair shop has shut down in 2020, Adam and his crew  continue to sell industrial footwear with the same welcoming customer service since 1976! Come on in and check it out for yourself!

The building has changed little over the years. We were originally a gas station but have been converted into the industrial footwear retail store sitting on Martin Luther King Blvd. today! Much has changed in Fayetteville, but the little red building on the corner has not.

Our Team

Owner, Adam Guess

Adam Guess, Owner

Adam is more than just the owner of College Shoe Shop; he’s a fantastic leader, father to two amazing children – Isabella & Isaac – and a lucky husband to his wife – Heather. Most of his adult life has been dedicated to providing the best footwear possible for his customers and his passion for the business shows! Adam takes so much pride in his family, faith and his community by being the guy that everyone can count on. You’d be hard pressed to find a more honest, reliable, or welcoming sales experience than the one that Adam can provide. If you’re needing an expert opinion on what your feet need, stop by the store and ask for Adam today!

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Katey Jackson, General Manager

Katey is our main lady here at College Shoe Shop! She provides out of this world customer service that will knock your socks off. If you’ve got questions, just look for a bouncing blonde ponytail and she’ll give you some answers! Outside of work, she’s also a proud mama to her daughter K’Lynne, two puppies – Bear & Nova. She is newly married to her husband Lynn. A unanimous vote proves that she’s a fun lady to work with; but don’t let her great sense of humor fool you. She’s hardworking and strives to make all customer experiences the best they can be! Motivated by her faith and her family, Katey is driven to be the best mother she can be so that she is able to live a long and happy life. It wouldn’t disappoint her if she ended up in Ireland and Iceland at some point in her life though! Stop by and talk to Katey about your new shoe or shoe care needs today!

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Carolina Hernandez Vazquez, Customer Service

Carolina will put a smile on your face as soon as you walk through the door here at College Shoe Shop! Her customer service is one of the best and enjoys helping customers with all their footwear needs. Originally from Hidalgo, Mexico she and her husband Patrick decided to move back to Patrick’s home state of Arkansas nearly a year ago. She loves nature, spending time with family and friends, loves animals and willing to lend a helping hand when in need. Carolina is the youngest of two siblings, she has an older brother Daniel and sister Tina. She comes from a big family who she is excited to visit, especially her five year old niece, Emily! Carolina would one day love to visit Alaska, Colombia and Chile. One of her favorite places to visit is Oaxaca, Mexico in the Pacific Ocean. Carolina describes herself as a very realistic and introverted person but loves a good laugh! Stop by and let Carolina help you today!

Carolina te recibirá con una sonrisa tan pronto entres por la puerta de College Shoe Shop! Ella realmente disruta asistir a nuestros clientes ayudandote con todo lo que necesitas para encontrar las botas o tenis perfectos para ti de acuerdo a tus necesidades y las de tus pies. Originaria de Hidalgo, México ella y su esposo Patrick a principios del año pasado decidieron mudarse al estado de Arkansas de donde Patrick es originario. A Carolina le encanta estar en la naturaleza, ama a los animales y sobre todo pasar tiempo con su familia y amigos además de ayudar a las personas cuando lo necesitan. Ella es la más joven de tres hermanos, Daniel el mayor y su hermana Tina. Viene de una familia bastante grande por lo cual está muy emocianada de visitarla, especialmente a su sobrina Emily de 5 años! A Carolina le gustaría visitar algún día Alaska, Colombia, y Chile. Uno de sus lugares favoritos es Oaxaca, México que se encuentra en el Oceano Pacífico. Carolina se considera una persona realista e introvertida, pero que le encanta compartir sonrisas! Visitanos hoy y Carolina te asistira hoy!

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