About Us
Customer Service. Industrial Footwear. Mobile Sales.
Our Story
Out With The Old, In With The New
Robert Aday, also known as RC, was the father of Ron and Ken Aday. RC had originally opened College Shoe Shop in Redland, California. When RC opened a new location in Arkansas, he left his original shop in California for his son Ken to run. RC then opened up College Shoe Shop in Mountain Home. Business back then was slow so RC sold the repair shop and moved here to Fayetteville and opened College Shoe Shop in 1976 at it’s original location on M.L.K. RC retired and left the shop to Ron, who hired Duaine Peck. In 1998, Duaine bought College Shoe Shop from Ron and fruitfully ran the business for the following 18 years. Adam came to work with Duaine in 2007 and learned the ins and outs of the business. Adam purchased College Shoe Shop in 2016 from his business partner, Duaine. Although the repair shop has shut down in 2020, Adam and his crew continue to sell industrial footwear with the same welcoming customer service since 1976!
In December of 2025, Adam took a leap of faith and moved the store to a new location in Fiesta Square. We can now provide our customers with better parking, more space inside, and a wider selection of shoes. The look of the store has changed but its customer service has not. You can still expect the same hardworking and knowledgeable employees. While our main focus is still industrial footwear, we are more than just work boots. We have something for everyone in our new store. We still carry the brands you know and love like Ariat, Timberland, Keen and more, while adding in some newcomers like Teva and Hey Dude. Our Mobile Shoe Store is as busy as ever traveling around selling boots to companies big and small. We care about our local community so stop in, say Hi, and check out the new store!
Our Team
Adam Guess, Owner
Adam is more than just the owner of College Shoe Shop; he’s a fantastic leader, father to two amazing children – Isabella & Isaac – and a lucky husband to his wife – Heather. In 2026 he welcomed his first granddaughter into the world who he now can’t think of living without. Most of his adult life has been dedicated to providing the best footwear possible for his customers and his passion for the business shows! Adam takes so much pride in his family, faith and his community by being the guy that everyone can count on. You’d be hard pressed to find a more honest, reliable, or welcoming sales experience than the one that Adam can provide. Reach out to Adam and let him help you set up a company account or schedule a truck visit today. And if you’re needing an expert opinion on what your feet need, stop by to see Adam!
Katey Jackson, General Manager
Katey is our main lady here at College Shoe Shop! She provides out of this world customer service that will knock your socks off. If you’ve got questions, just look for a bouncing blonde ponytail and she’ll give you some answers! Outside of work, she’s a proud mama to her daughter K’Lynne and son RJ, and wife to her husband Lynn. A unanimous vote proves that she’s a fun lady to work with; but don’t let her great sense of humor fool you. She’s hardworking and strives to make all customer experiences the best they can be! Motivated by her faith and her family, Katey is driven to be the best mother she can be so that she is able to live a long and happy life. It wouldn’t disappoint her if she ended up in Ireland and Iceland at some point in her life. Stop by and talk to Katey about any of your shoe needs or setting up a company account today!
Carolina Hernandez Vazquez, Customer Service
Carolina will put a smile on your face as soon as you walk through the door here at College Shoe Shop! Her customer service is one of the best and enjoys helping customers with all their footwear needs. Originally from Hidalgo, Mexico she and her husband Patrick decided to move back to Patrick’s home state of Arkansas. She loves nature, spending time with family and friends, loves animals and is willing to lend a helping hand when in need. Carolina is the youngest of two siblings, she has an older brother Daniel and sister Tina. She comes from a big family who she is always excited to visit, especially her niece, Emily! Carolina would one day love to visit Alaska, Colombia and Chile. One of her favorite places to visit is Oaxaca, Mexico in the Pacific Ocean. Carolina describes herself as a very realistic and introverted person but loves a good laugh!
Español
Carolina te recibirá con una sonrisa tan pronto entres por la puerta de College Shoe Shop! Ella realmente disruta asistir a nuestros clientes ayudandote con todo lo que necesitas para encontrar las botas o tenis perfectos para ti de acuerdo a tus necesidades y las de tus pies. Originaria de Hidalgo, México ella y su esposo Patrick a principios del año pasado decidieron mudarse al estado de Arkansas de donde Patrick es originario. A Carolina le encanta estar en la naturaleza, ama a los animales y sobre todo pasar tiempo con su familia y amigos además de ayudar a las personas cuando lo necesitan. Ella es la más joven de tres hermanos, Daniel el mayor y su hermana Tina. Viene de una familia bastante grande por lo cual está muy emocianada de visitarla, especialmente a su sobrina Emily de 5 años! A Carolina le gustaría visitar algún día Alaska, Colombia, y Chile. Uno de sus lugares favoritos es Oaxaca, México que se encuentra en el Oceano Pacífico. Carolina se considera una persona realista e introvertida, pero que le encanta compartir sonrisas! Visitanos hoy y Carolina te asistira hoy!